When looking for new ways to grow The Gathering Spot’s community, our team launched Better Together, a social campaign to drive membership applications and increase referrals by 25%. We thought it was best to introduce TGS to people who have never experienced the brand while maintaining the guideline that you still have to know someone within. We created a referral program, offering rewards to both referring and referred members while creating a sense of community. We closed this campaign out on National Best Friends Day because everything is better with a friend! Branded touchpoints included brand development, email banners, email templates, social media graphics, and a campaign video.

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